Socialize

WAIT A MINUTE!!

by Rob Simmons

So – Waitrose management think it’s “correct” to use an English flag – for Cornish fish!

There’s been image circulating social media for a few weeks now, of Cornish sardines (pilchards) displayed with an English flag, along with the caption “spot the mistake”.

It’s something I’d not noticed until this week, so I asked Waitrose on twitter why it wasn’t a Cornish flag (as did many others on their facebook page and twitter).

The same stock answer came back.

‘For ease of identification an English flag is used..’

Any questioning of this was answered with a stony silence.

I even asked their twitter operator if they knew what a Cornish flag looked like.??

No answer – came the stern reply.

So it would seem the customer is always right – unless their Cornish?

I sought a more considered response and some dialogue.

So I emailed their CEO, and explained Cornish pride in both our flag and our food.

I also pointed out the significance of the quality of Cornish produce – and that Waitrose should take pride in that.

I pointed out the trend toward labelling the origin of food and it’s food miles.

All good arguments, you’d think, for displaying Cornish food as Cornish.

Anyway here’s the reply I received to my email a few days ago.

It’s a very token response and didn’t address any of my points.

Any CCN readers got any thoughts to what my response should be?

Dear Mr Simmons

Thank you for your patience while I looked into this matter.

I’ve contacted Jeremy Langley, our fish buyer with your enquiry. He’s advised that the use of national flags was introduced to help our customers to quickly identify UK produced fish and shellfish. We decided to use national rather than the regional flags as these are more easily recognised by our Customers. Cornwall is recognised as a county of England within the United Kingdom and therefore the use of the English flag to denote Cornish sourced product is correct.

We appreciate your thoughts on this matter but I’m afraid at this stage we haven’t got any plans to change our current labelling of our fish. We do hope despite this, we can look forward to seeing you in our stores again soon.

Yours sincerely

D Lamont (Miss)




Case Manager, Executive Office

Posted by on December 8, 2013. Filed under CORNISH NATION,Today's Top Cornish Stories. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry

4 Responses to WAIT A MINUTE!!

  1. Stonefly

    December 9, 2013 at 9:12 pm

    Quote: ” We do hope despite this, we can look forward to seeing you in our stores again soon.”
    Anyone else have the word “smug” spring to mind?

  2. Kevin Bennetts

    December 10, 2013 at 4:39 pm

    No Waitrose my former perception has been shattered by the incredibly patronising attitude displayed in your response to this matter.

    I always had Waitrose down as the best supermarket in its dealings with both suppliers and customers but how wrong I was, I will not be shopping in your stores again.

    To add insult to injury you actually sell a Scottish Salmon product that is labelled as Cornish in your Duchy Originals line which smacks of eye watering double standards.

  3. Mike Chappell

    December 14, 2013 at 9:00 pm

    Posted on Waitrose FB wall:
    https://www.facebook.com/Waitrose?fref=ts
    ‘The use of national flags was introduced to help our customers to quickly identify UK produced fish and shellfish. We decided to use national rather than the regional flags as these are more easily recognised by our Customers.’ say Waitrose. Then why not use the Union flag (for as long as the Union lasts!) English imperialism at it insidious commercial worst! Our flag of St Piran is good enough for other supermarkets and hundreds of Cornish businesses and organisations. Why not Waitrose?

  4. Pingback: SAT (CORNISH) CHEESE! | Cornwall Community News

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>